SOCIAL CINEMA: STORIES OF STRUGGLE & CHANGE
Wednesday, February 15, 7pm
Union South Marquee Theatre (1308 W. Dayton, Madison, WI)
Is sugar the new tobacco? Sugar Coated takes an eye-opening look at the public relations campaigns that the multi-billion dollar food industry has waged to discredit and distract from mounting scientific evidence about the toxicity of sugar. Ranging from the industry’s first major PR campaign in he 1970s to its continuing propaganda offensives today, the film brings us face to face with an industry — and a public health system — at a crossroads. Will the PR specialists of the food industry continue to prevail? Or will accelerating public alarm about sugar-induced obesity, diabetes, heart disease, and fatty liver disease in children force Big Sugar — like Big Tobacco before it — to finally confront realityh and put people’s health before profits?